Cody Houghton is a St. Louis-based graphic designer, who graduated from Missouri State University in December, 2024. He is currently a graphic designer at Swank Motion Pictures.
SAINT LOUIS ART FAIR | 2022 My Role: Art Director/Designer
Deliverables: • Branding and Art direction for a 60-page Program Guide organizing over 150 artists, sponsors, events, and stage schedules • T-shirt designs • Web Icons and Graphics • Fair Map • Signage and Banners.
Ideation: During my internship with the Saint Louis Art Fair, a nationally juried fine art and fine craft show, I was responsible for developing the 2022 brand identity, which was built around that year’s commemorative print. I began by studying the visual aesthetic of the artwork and our tagline for the year “Love is in the Art” to extract a palette, mood, and typographic direction that could translate across all festival assets. I focused on creating and adapting the brandings elements and tone to reflect both the artists involved and the community-focused nature of the event.
From there, I created mood boards, logo lockups, and typographic systems that could scale from digital graphics to large-scale signage. The final direction tied everything together with a system that gave each piece, from maps to merch, a sense of place, while still highlighting the individuality of over 150 participating artists.